CB Logistics

Building 3 new businesses and other products with over 30% of distribution volume

The logistics expert for Media and Healthcare. More than 800 professionals in logistics, e-fulfillment, e-book distribution, financial and information services.
  • Company: CB Logistics
  • Head office: Culemborg – The Netherlands
  • Employers: 900
  • Website: www.cb.nl


CB Logistics – Case study


When I joint CB Logistics (CB) the market of offset printed books sold in bookstores was still in positive shape. CB needed to move from a mainframe application to a client-server environment including a full business process redesign. It also needed to improve it’s efficiency. During this period I led a number of big custom build application developments from beginning to end as project manager. Later, when I changed to my commercial and innovation roles, there were several trends which could impact the traditional business of CB: online sales of books, eBooks, printing on demand and increasing sales of foreign language books. 


For most of the projects, products and new business units I was end-to-end responsible. Starting with shaping and refining the product or objective. Then building a solid business case based on stakeholder input and data and process deep-dive. Together with the finance team I would create a investment application and present it to the senior management team for approval. Once approved I would work with other teams to build a project planning and organization of project teams of up to 30 team members . In the beginning project would be managed with a classical waterfall method. CB Logistics had a very well organized and structured way of managing project, which taught me a lot. The project involved setting up internet fulfilment for bol.com for their launch, business process redesign of logistics processes and setting up new warehouses and internal transport systems. From 2002 CB Logistics started to us Scrum/Agile as project method for customer facing products. I was project manager and product owner of the first project: developing a online order system for booksellers. We also used customer focus groups and surveys to make sure we would maximize the customer value. We used the same methodology for launching a eBook distribution 2 sided platform, print on demand and English books wholesale business units. All were very successful and now account for at least 30% of the distribution volume.

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Shaping digital innovation for start-ups, scale-ups and cooperates

Patrick was a very loyal, customer-oriented and expert colleague, who did his work in a pleasant way, in good cooperation with his supervisors and colleagues and to his complete satisfaction. Patrick is a proactive, independent colleague and has shown his involvement at all times at our company.

Fontem Ventures

Reference letter, Amsterdam, The Netherlands

In the 2 years that Patrick worked for Elsevier, he was instrumental in rolling out eBooks and Print On Demand in our markets. He covered all aspects of these complex transitions, including the operational, commercial and strategic activities to make this happen. His work and knowledge was not only crucial for HS EMEA/LA, but he was very helpful for other business units in Elsevier as well.

Elsevier Health Science EMEA/LA

Reference letter, Amsterdam, The Netherlands

Patrick was successful in the following roles: Projectmanager logistics, Marketing Manager, Account Manager, Business Development manager and Manager Digital Products.  Patrick proved to be very successful in launching new products like CB Online (B2B order and BI tool), Central Book House (wholesale) and eBoekhuis (ebook distribution). Patrick was part of the MT and was co-creator of the long and mid term plans and budgets. He has excellent knowledge and skills. He was very creative and dedicated to Centraal Boekhuis. 

CB Logistics

Reference letter, Culemborg, The Netherlands

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